 |
Top 6: February 22nd 2017
Ditch the red wine and roses, Valentine’s Day is a time for lovers… of sport, and Banks’s Beer have sent out a timely reminder not to forget February 14th – because it’s darts night! … read moreThe mischievous ad is part of the brewery’s Tells It Like It Is campaign. It combines real graffiti from independent artist Graffoflarge with the brewery’s social platforms to create a witty social commentary in line with the brand’s West Midland roots. Devised by Big Al’s Creative Emporium, the campaign is a daring attempt to increase the popularity of Banks’s Amber Ale and reassert a cultural identity for the traditional pint. Banks’s has a proud Black Country heritage and is part of the Marston’s portfolio. They’ve been brewing high-quality traditional English Ales since 1875 but are in need of revitalisation to appeal to a younger audience of ale drinkers. At a time when it can all get a bit too serious and slushy, Banks’s give young men and women a laugh by providing a refreshing take on the cultural obligations and social mores of Valentine’s Day.
read less...Director of Strategy: Laurie Castelli-Gair
Planner: Gavin MacDonald
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
