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Top 6: February 22nd 2017

Ditch the red wine and roses, Valentine’s Day is a time for lovers… of sport, and Banks’s Beer have sent out a timely reminder not to forget February 14th – because it’s darts night! The mischievous ad is part of the brewery’s Tells It Like It Is campaign. It combines real graffiti from independent artist Graffoflarge with the brewery’s social platforms to create a witty social commentary in line with the brand’s West Midland roots. Devised by Big Al’s Creative Emporium, the campaign is a daring attempt to increase the popularity of Banks’s Amber Ale and reassert a cultural identity for the traditional pint. Banks’s has a proud Black Country heritage and is part of the Marston’s portfolio. They’ve been brewing high-quality traditional English Ales since 1875 but are in need of revitalisation to appeal to a younger audience of ale drinkers. At a time when it can all get a bit too serious and slushy, Banks’s give young men and women a laugh by providing a refreshing take on the cultural obligations and social mores of Valentine’s Day.