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Outdoor
HSL Helsinki Region Transport: A BUCKETFUL OF FREE TRAVEL CARDS AND A FREE BUCKET TOO.
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In Finland, we have this thing called 'free buckets’' 358 Helsinki decided to hand out branded ones to advertise the travel card trial offer. We created lines that lasted for hours, sparked a media frenzy and turned 6000 people into walking outdoor adverts. At the same time, the travel card gained 11 000 new users, which is likely to be worth almost 900 000 euros in added sales.
Retouching: Jomppe Vaarakallo / Kuvaamo oy RelatedINTEGRATED
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