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National Health Insurance Company - Daman: Don't 'treat' yourself to antibiotics - Cupcake
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The self-prescription of antibiotics has almost led us into a post-antibiotic era, in which basic infections will be fatal and medicine will be pushed back to the dark ages. According to the World Health Organization, it’s a global crisis more threatening than AIDS.
The overconsumption of antibiotics creates mutated, antibiotic-resistant bacteria that spread from one person to another and get more resilient; eventually, even cuts and common colds will get fatal. Now, in the UAE, antibiotics are easily available over the counter at pharmacies unlike other parts of the world. And people are guilty of popping antibiotics like sweet treats. For Daman (a leading health insurance brand), we got people to think twice about popping antibiotics like candy, by creating educational content using the most consumed forms of treats in the UAE: Ice-cream, Doughnuts, Cupcakes. Each ad encouraged people to know more by visiting damanhealth.ae or calling 800 4 DAMAN.
Paul Banham - Executive Creative Director |
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