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Web Film
MasterCard: Live the Priceless Side of Music
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McCann London kicks off its latest creative for Mastercard the headline sponsor of The BRIT Awards 2017 ahead of today’s event at The O2. The campaign uses the new 'Priceless Side of Music' tagline and features a Priceless Surprise in which a major star delivers the surprise of a lifetime to a deserving Mastercard holder. This year superstar Robbie Williams delivers the Priceless Surprise in the shape of an intimate performance for a fan who thought she was taking part in a documentary. Williams, who last year received The BRITs Icon Award, follows a number of global stars who have taken part in Mastercard’s Priceless Surprises, including Mark Ronson, Ellie Goulding, Kylie and Mary J Blige. Launching ahead of The BRIT Awards 2017 which takes place this evening, the campaign uses the new tagline: 'Priceless Side of Music'.
Managing Partner
: Rob Smith
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