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Synovus: Gym Rats
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In its latest ad effort "Gym Rats," Synovus Bank proves it's the "bank of here"by taking the ultimate back seat to Hurricane Boxing Gym, a local non-profit that reaches out to at-risk youth in Tampa Bay: It's so involved in the community, the commercial doesn't even bear the bank's name. The thoughtful 60-second PSA by advertising agency Fitzgerald & Co. (Fitzco) features glimpses of young gym members as they train with Hurricane owner Will Velez.
Executive Director of Integrated Production: Christine Sigety |
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