Radio ad: Bridgestone Tires: Drunk GPS

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Top 6: March 29th 2017

In Colombia, it's been reported that many people use GPS apps when driving drunk to avoid police and find their way home. To show them how dangerous this really is, we created a radio commercial that simulated the feeling and consequences of driving drunk. With a "drunk GPS," the only place our drivers were headed was jail… or even worse.

Category Automotive
Client Bridgestone Tires
Agency VML
Country Colombia
Uploaded 28 February, 2017

Other credits

1. Debbi Vandeven VML Global Chief Creative Officer

2. Juan Santos VML Chief Experience Officer

3. Mike Wente VML Chief Creative Officer, NA

4. John Godsey VML Chief Creative Officer, NA

5. Maurizio Villarreal VML Executive Creative Director

6. Catalina Hernandez VML Managing Director-Creative

7. Antonio Lopez VML Group Creative Director

8. Joan Villas VML Group Client Engagement Director

9. Juan Pablo Sabogal VML Client Engagement Director

10. Carlos Espinosa VML Associate Creative Director

11. Chris Corley VML Executive Creative Director

12. Allison Pierce VML Group Creative Director / Copywriter

13. Ramiro Pineda Bridgestone Marketing Director – Latin America

Bridgestone Tires: Drunk GPS – Re Re Re Calculating

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Bridgestone Tires: Drunk GPS – Re Re Re Calculating

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