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Skoda: Horror in The Carpark, 60s
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How does a father feel the first time he lets his teenager drive the car, easy or just plain terrified. Skoda and Proximity Barcelona have channeled the experience into a mini "Horror Story" as part of an ongoing brand-positioning campaign: cars for living. And all without leaving the car park!Agency: Proximity
Account Director: Arantza Bilbao Related
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