V Energy Drink: Mardi Gras Photobooth

V Energy Drink this week launches a special campaign during the Sydney Gay and Lesbian Mardi Gras with an Australian first out-of-home execution by JCDecaux that offers passers-by the opportunity to make themselves a little more fabulous. The interactive JCDecaux touchscreen has an inbuilt selfie camera, interactive digital screen and printer. It allows people to take photos and embrace the spirit of the event with filters and stickers, such as tiaras, feathers and big lips. Users can then print the photo directly from the screen or have it emailed to them where they can share the images via their social media channels.