 |
Web Film
RSPCA NSW: The Disguise
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Thousands of Australians buy puppies online. But behind the cuteness lies a sinister force Puppy Factories. Unregulated, unsanitary and inhumane, they are makeshift facilities where amateur breeders rear physically and emotionally damaged puppies, then sell them via online platforms. And because it’s online, it’s easy to disguise a puppy's past. Facing an epidemic, the RSPCA needed a bold tactic. So to make people aware of puppy factories, we became one. Using our own cute puppy and fake online profile, we posted 'For Sale' ads on Australia's biggest e-commerce platforms. When people unwittingly went to buy our puppy, we revealed that behind the cute image was a darker story. Agency: Saatchi & Saatchi Sydney
Senior Business Director: Deborah Munro Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
