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Hansaplast: Satay
Hansaplast Koyo is a classic pain relief patch. The brand was lost in the clutter of other koyo brands. And the main problem for the client was people were buying loose patches from the pack for their specific needs. Even shopkeepers were selling it like that only. The idea was to create behavior change so that the buyers don’t accept open packs or loose patches. We also tried to seed the thought that if the pack is open, it's not warm enough. And we took very culturally relevant insight and executional device to say the message funnily.
Agency: FCB , Jakarta
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