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Enel: Doors
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Launching today, Italian energy giant Enel and Saatchi & Saatchi Italy, release ‘Door’: its latest TV spot. Following a strategic shift last year to marry both commercial and B2B comms, this new spot continues this approach. Addressing the changing needs of Enel’s consumers, the campaign asks the question: what does the energy of today look like - and showcases its varied and forward-looking Smart solutions. The roles and functions of energy continue to rapidly evolve and has progressed from a simple lightbulb invented in 1879, to a whole host of innovations which have opened up a plethora of new opportunities. These opportunities have been symbolised in this campaign by a door, " a door that opens up new paths that connects the past with the future and the future with the present. A door that leads us to faster connections to find, discover and share. It allows smart homes to communicate with people and enables electrically-powered motoring to advance further and further.”
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