IKEA: Canned Soup

We all have something to hide: a bad photo, an unfashionable outfit, or even a skeleton in the closet. And we don't want anyone to see it. That's where Ikea comes in. Your home is like your life: when you leave everything out in the open, it never looks good for you. So whatever it is that you have got to hide, the IKEA Smart Storage Solutions Campaign reminds us just how simple it is to keep it tucked away. From interactive P.O.S. displays, to OOH and print, IKEA shows how to stylishly avoid a mess by keeping the skeletons and other nasty little things firmly where they belong: hidden.