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Top 6: March 29th 2017
Web Film
Paraná State Government: The Image TestTop 6: March 29th 2017
On the Black Consciousness Day, the Parana State Government in partnership with NGOs of racial equality, released a video. An experiment called The Image Test, where real human resource professionals were divided into two distinct groups. The first group were showed pictures of white people in everyday situations. The second group were showed pictures with identical situations, only with black people this time. The result? White people pictures were described as successful people while the images of black people were always attributed to be underemployment or even worse, vandals and thieves.
The video went viral and in less than 24 hours more than 15 million people watched.Agency: Master
Approval: Márcio Villela, Fabíola Maziero, Edson Lau Filho Related PRINT
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