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Infiniti: Hardwood Heroes - UnbustableThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
On March 31, two teams of cancer survivors — called Hardwood Heroes — will go head-to-head at the University of Phoenix Stadium to raise awareness for cancer research and survival.This game returns for a second year as a part of INFINITI's long-standing partnership with Coaches vs. Cancer®, the National Association of Basketball Coaches (NABC) and the NCAA. Also a part of this partnership is the Round by Round Bracket Challenge, an INFINITI tradition since 2011 that has resulted in more than $4.1 million in donations to Coaches vs. Cancer.
CP+B Boulder helped capture their unique stories and behind-the-scenes moments with a series of #unbustable videos that will air on TV throughout March Madness and the Final Four.
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