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Integrated

Polaris Slingshot: We Dare You


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Team One is breaking its first creative for Slingshot during March Madness with an integrated advertising campaign that includes TV, social and digital media buys. And wait for it, a bleeped-out"F" bomb. Polaris Slingshot is a three-wheeled, open-air roadster that combines exotic looks with raw performance. Team One handles creative for Polaris' Indian Motorcycle account and won the additional Slingshot business in January.
Credits Other credits

Management Director, Client Services: Steve Bava

Management Director, Strategy: Jen Grant

Junior Planner: Robert Watchmaker

Director of Business Affairs: David Peake

Senior Project Manager: Karen Thomas

Sound Engineer: Bob Gremore

Executive Producer/Partner: Maggie Meade

President, Polaris Motorcycle Division: Steve Menneto

Senior Marketing Director: Kevin Reilly

Marketing Manager: Rachael Elia

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