TV ad: Fox Sports: Everyone’s Team Deserves to be Seen

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Foxtel has taken footy fans behind the scenes of the Fox Footy channel offices to launch the start of their coverage of the upcoming AFL season, continuing the brand position 'We're a FoxSporting Nation' under the new theme 'Everyone's team deserves to be seen' via TBWA Sydney.

The campaign celebrates Fox Footy's inclusive, unbiased coverage - the fact that they cover every club, big or small every week. While the channel's coverage is 100% unbiased, there's no denying every Fox Footy employee still has their favourite team.

Client FOXTEL/ Fox Sports
Agency TBWA Australia
Production FINCH
Country Australia
Uploaded 16 March, 2017

Credits

Executive Creative Director
Gary McCredie
Senior Copywriter
Cameron Dowsett
Senior Art Director
Mark Tallis
Deputy Creative Director
Craig Brooks
Group Account Director
Camilla Stapley
Senior Account Director
Richie Taafe
Account manager
Cosmo Haskard
Planning Director
Joel Pearson

Other credits

Foxtel:

Director of Brand Marketing: Content & Products – Rob Farmer

Head of Brand Marketing: Sport – Christopher Boyd

Brand Marketing Manager: Sport – Andrew Pahoff

Fox Sports:

Director: Publicity & Marketing – Carly Loder

Head of Marketing: Brand & Social – Chris Gross

Senior Marketing Executive – Sam Rix

Brand Manager – Vanessa Zenon

Production – Felix

Head of Production – Dillon Hicks

Senior Account Manager – Kristie Dagg

Production House – Finch

Director – Alex Roberts

Executive Producer/MD – Corey Esse

Producer – Amy Dymond

DOP – Adam Howden

Editor – James Ashbolt, Arc Edit

Sound Design – Abigail Sie, Song Zu

Post-Production – Finch VFX

Colourist – Tristan La Fontaine

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