A child is the centre of any parent’s life. So when that child grows up and moves out, it can be hard.
Pedigree has taken it upon themselves to help parents through this difficult
… read morelife stage. How?
By replacing their child with a dog.
The Pedigree Child Replacement Programme is an adoption campaign squarely targeted at ‘Empty Nesters’ that aims to get dogs out of shelters and into homes that need them. An adoption campaign that pairs abandoned dogs with abandoned parents.
read less...Colenso BBDO
Senior Producer Serena Fountain-Jones
Senior Account Manager - Activation & PR - Jaimie Crighton
Executive Digital Producer - Tim Freeman
Digital Producer - Will Thorat
Digital Designer - Dean Pomfrett
Digital Developer - Dave Arcus
Retoucher - Reks Kok
Client - Mars
MARKETING DIRECTOR - Oliver Downs
MARKETING MANAGER: PET - Cormac van den Hoofdakker
BRAND MANAGER: DOG & SPECIALTY - Maria Granados
Sound Design - Franklin Rd
Media Agency - Starcom
