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Interactive
Frito-Lay Variety Packs: Dreamvention
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Harnessing the power of kids’ boundless imaginations, Frito-Lay's agency partner, The Marketing Arm, ideated and created Dreamvention a platform that invites kids of all ages to dream up and draw up a new invention.
Teaming up Frito-Lay Variety Packs with businessman, investor, and "Shark Tank" personality Robert Herjavec, the Dreamvention campaign invites kids and adults 7 years and older to visit mydreamvention.com and draw up or upload a photo of their idea of an invention. Running through April 24th, five finalists will be announced in September. U.S. consumers will then vote to determine the winning invention, with that decision announced in December. The winner of the contest will win $250,000 and their invention will be brought to life by product development firm Mako Design + Invent.
Client: Frito-Lay Related |
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