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In the early hours of the 8th of March 2017, we publish a video online that celebrates all the inventions and contributions to the automotive world that women have given us making sure they get the credit they deserve for creating some of the systems that we find on board our cars every day. Fiat’s message therefore, is that International Women's Day isn’t just an opportunity to give our best wishes to women, but to thank them for having made cars what they are today. And for everything else they do too.Agency: Leo Burnett, Turin
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