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It's On Us: Autocorrect


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The "Autocorrect" creative showcases a texting conversation between two college-age individuals. It uses the autocorrect feature on smartphones to highlight the difference between what we say and what we mean when we talk about rape. It's now a partner of the Biden Foundation, a nonprofit dedicated to public service. Joe Biden also tweeted the campaign today.Agency: Mekanism, San Francisco
Credits Other credits

Director of Brand Management: Caroline Moncure

Brand Manager: Lissa Pinkas

Production Agency: Sister

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