BCX: BCX

This story is about famous last words in business. Various heads of industry are being interviewed about how this new digitalisation thing will affect their businesses.These business people all come from the school of thought of "if it ain’t broke don’t fix it". They are so confident in their products, best sellers in each category, that they can arrogantly laugh off this new-fangled digital thing and keep doing business the way they have always done it. And they did. We show them at the pinnacle of their success, full of pride… the kind that comes before the fall.Agency: DDB South Africa