Outdoor ad: Harlequin: Make A Date With A Viking

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Romance novel giant Harlequin has taken two of their most sensational heroes and brought them to the women of the real world in a humorous new hidden-camera campaign encouraging women to"Make a Date with Harlequin." The first of two videos features a larger-than-life Viking on a bowling date with a modern, everyday woman. As the obviously mismatched couple enjoy an over-the-top encounter with one another, the audience gets to enjoy the gobsmacked reactions of the unsuspecting patrons. The second video showcases a cowboy, complete with horse and lasso, on a lunch date with a familiar, relatable woman.