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Interactive
Australian Defence Force: Explore 360
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Havas has unveiled a significant new brand campaign for the Australian Army, in its latest work for the Australian Defence Force (ADF). Created by Havas Sydney, the fully integrated,‘mobile-first’ campaign is the most holistic and interactive produced by Defence Force Recruiting (DFR) to date. Its scale and breadth also make it the largest. In delivering this campaign Havas continues its long term strategy of ‘humanising the ADF’. The integrated 360 campaign features engaging stories that potential Army candidates can relate to. It brings to life the stories of nine Australian Army personnel with different jobs, education levels and backgrounds, revealing the people behind the uniforms.
Managing Director: Dan Smith Related |
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