TV ad: SoulCycle: FIND IT!

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SoulCycle is launching its first brand campaign created in partnership with Laird+Partners. Titled "FIND IT!", the integrated effort is the first of its kind since the indoor cycling company with a devoted following was founded nearly 11 years ago.

Credits

Director
Matt Baron
Chief Creative Officer
Trey Laird
Creative Director
Melina Kok
Agency Executive Producer
Ray DiPietro
Senior Agency Producer
Miriam Hertzfeld
Account Director
Caroline Macmillan
Editor
Will Town
Fashion Stylist
Ryan Young
Photographer
Chris Ferretti
Project Manager
John Rizzo

Other credits

SoulCycle:

Chief Executive Officer: Melanie Whelan

Senior Vice President of PR: Gabby Etrog Cohen

Vice President: Bob Colquhoun

Executive Creative Director: Caroline de Lasa

Senior Director: Liz Plosser

Senior Manager of Marketing: Sofia Adler

Laird+Partners:

Senior Social Strategist: Natalie Paul

Director of Content: Yale Breslin

SVP of Production: Patrick Kinsella

Director of Special Projects: Phillip Gutman

Music: "With You" by Illenium (ft. Quinn XCII) (Crystal Skies Remix)

Courtesy of Seeking Blue Records

Behind the Scenes Photographer: Lewis Mirrett

Set Design: Stefan Beckman

SoulCycle: FIND IT!

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