Print ad: Greenpeace: African Trash Masks 'Red Mask'

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Litter is an on-going problem that waste management programs are struggling to keep up with. And in Africa's burgeoning consumerist society, the more we buy, the more trash we create. If littering is not reined in; if attitudes towards waste and recycling are not changed now; trash will choke our continent. It will pollute our future.We tasked two young local artists with the project of creating these trash-masks. We then photographed the masks worn specifically by children in order to hint at the corrosive nature of pollution on future generations.Agency: Advantage Y&R Namibia

The campaign was aligned with Greenpeace as part of their ongoing efforts to raise awareness for pollution and instigate positive change in this regard.