IKEA: IKEA Affordable Price Tags

A price tag is one of the first ever forms of media. It’s so old that the Romans stated it. It’s also the smallest form of media. And the most challenging space for creativity. So our Ikea affordable price tags were a challenge that needed much thought. We think we have proved that even the humble price tag could be the perfect place for creativity. To show how affordable Ikea products were we took the price and turned it into a new currency. .Agency: Memac Ogilvy & Mather,Saudi Arabia