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Web Film
Nissan: No More Nice CarThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The concept behind this ad was inspired by how people’s preconceptions on the older Nissan Micra. These preconceptions resulted in the Micra being prematurely judged as a car that should be cast aside.
The all-new Nissan Micra, however, is not a car you should mess with. It’s a leader in style, technology and innovation, however we knew people’s perspectives would still have to be changed. We wanted to tell a story about defying preconceptions, in a way that Nissan had not done before. Our ad also showcases some awesome Irish talent, including Dermot Malone, an Irish commercial director and of course, the star Isabel Lehane – who is a competitive Tae Kwon Do fighter, rumoured to be taking part in the upcoming World Championships.
Production Agency: Banjoman Films |
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