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Web Film
Sea Shepherd: Pollutoys
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Every year, one million marine animals die from plastic ingestion. Yes, we could fight plastic pollution with shocking images. But we chose another option, to educate. That is why Sea Shepherd launched a project created by FRED & FARID Shanghai, thereby creating a brand for children, and proposing an innovative new vision of engagement, as well as a new tool to educate kids. The "Pollutes" are much more than simple plush toys. It's a solution. "Pollutes" is a powerful and fun way to teach our kids to respect the oceans and care about our planet.
Brand Supervisor: Jeroen Botter, Heather Stimmler, Alex Cornelissen Related |
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