Interactive ad: Vauxhall Astra: Fall in love with driving again

View hi-res

Top 6: September 19th 2007

The brief for Digitas, London was to launch the new Vauxhall Astra and showcase its panoramic windscreen.
Says the creatives: "Working to the Astra campaign thought 'fall in love with driving again' we faced the tough task of bringing the driving experience to life in an online space.
The idea we came up with was 'Photo Journeys', a microsite that pulls in photographs from Flickr to create a virtual journey through which users can 'drive' and view through the panoramic windscreen.
"This campaign showcases the new Astra's panoramic windscreen in a fresh and innovative way, providing a vivid demonstration how rich and engaging advertising can be in the digital space.
"It is an example of how the advertising world can work alongside the online community without being clumsy or corporate."