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Radio
Euronics: Skier
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Short summary:
Encoded Radio spots that only grown-ups understand, not kids. This way we can tell parents who delivers the best technology presents at Christmas – and at the same time let kids keep on believing that it´s Santa Claus. Cultural/Context: In Germany it is common for kids to believe in Santa Claus until they’re about 7. And parents try their best to not reveal the secret.
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