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Interactive
McDonald's: The Promoticon
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With the Promoticon, customers can now spot what products they get for free when they order just by checking on the app icon. If it looks like a Big Mac, they get a free Big Mac. If it looks like Fries, Free fries! and so on with McDonald's most iconic products.The App icon changes without notice, so customers need to be in constant look for their favorite products.The campaign has launched with on Social Media as well as OOH. Agency: TBWA/Raad Dubai
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