North Carolina Craft Brewers Guild: We’re a Beer State.

In a campaign from BooneOakley directed to North Carolina's bitterly divided state legislature, print, direct mail, and online advertising redraws the state's political map using 147 pint classes of actual North Carolina craft brews. The state is about to take up a bill to modernize its brewery laws, and the advertising goal is to sidestep the usual red/blue divide, and get legislators to consider the issue in less partisan shades of straw, wheat, amber, tan and brown.