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Top 6: May 3rd 2017
In an inventive new campaign, Sid Lee has created the first ever Facebook messenger voice-analyzing bot for client SKYN. The new system, which tests users' voices for their mystery … read morefactor, was designed to promote the leading condom brand’s launch of "Unknown Pleasure", a box containing an assortment of warming, cooling, tingling, textured and even cocktail-flavored SKYN® condoms. The agency's goal was to reinforce Unknown Pleasure’s own element of mystery wherein joy seekers wishing to spice things up can select at random from a medley of choices, not knowing what pleasure awaits. Sid Lee worked in collaboration with acclaimed production company Jam3, to build the voice-analyzing BOT. The system can not only distinguish between male and female voices, it can interpret several languages, including English, Italian, French, Portuguese and Polish. Each chat begins with a personalized welcome message and continues with instructions for users to switch on their device’s microphone and record a 10 second clip in their most mysterious voice. For those shy chatters that are a bit tongue-tied, the bot can help out with suggested seductive phrases. After a quick analysis of the recording, it sends personalized results a breakdown by percentage of how intense, mysterious, sophisticated, and sensual the given voice is - and a link to the website where users can learn more about the new "Unknown Pleasure" condom package. Each result is unique and users can share their analysis across social media channels. An innovative choice use of social media, Messenger was chosen as a support both for its rare use of digital, as well as its universal, cross-platform aspect that allows audio input. With no download needed and simple interface, the system is quick, efficient and personal, not to mention entertaining. Warm up your vocal chords and find out what your voice says about you using the link below.
read less...Head of Production: David Bismut
Group Business Director: Mehdi Benali
Account Supervisor: Héloïse Marchal
UX Designer: Candy Lee
Technical Director: Aaron Morris
Lead Developer: Nick Poisson
QA Specialist: Erin Ray
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