Creating new relationships it's harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course,… read more a red mug. That's exactly what we did with The Nescafe Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new connections are born with Nescafe.
Agency:Publicis, Italy
read less...