Altoids: Enrique's Tin

Altoids tins have become part of pop culture because people don't throw them away. The uses of an empty tin are endless, and as a result, old Altoids tins seem to arouse our curiosity whenever we see one. Continuing on the Energy BBDO campaign of "Curiously Strong Mints,"we created the line "The Curious Afterlife of a Tin," which focuses on the tin itself, instead of the mints, and asks the world"What’s in the tins of these curious characters?"