APADA: DONATE YOUR VOICE

To help the Deaf and Hard of Hearing People We just need a donation:
Your voice. APADA, the Parents and Friends Association for Deaf and Hard of Hearing People is a Brazilian NGO that inserts socially deaf and hard of hearing children and adults offering basic education, courses, psycho-pedagogical support and job-market insertion. The association, which depends entirely on donations from companies and individuals, had a problem: it was not known.
And no one donates to someone they don't know.The challenge was to create a low-budget engagement action that could generate curiosity and attract public attention, creating a network of people who cares and sensitizing people to the cause.The idea? We use the voice of those who can speak to give voice to those who cannot.So, we developed a mobile and desktop platform that enabled users to donate their voice to real deaf and hard of hearing people through a video dubbing app. The users could tag up to three friends and invite them to donate their voices as well.The action had great repercussion in the Brazilian media. As a result, the number of page views on the organization's donation page has increased in 200%.
Agency: Propeg