ACBEU: ACBEU FAST FOOF CHALLENGE

ACBEU is a English course with 75 years of history, known for its simple, quick and easy teaching method. To reinforce this concept, we created a campaign with a completely different argument from category communication.To show that avoid English words is harder than learn the language, we challenged young people to enter fast food stores with hidden cameras and make a request without speaking any english word. The ones who could request correctly won the ordered meal.xThe result was a hilarious webmovie with spontaneous situations that was linked to a digital content project where students were challenged to make all the steps in all the steps in the registration without speaking any word in english. Agency: Propeg