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Steve Waugh FOundation: The Riderless Bike
Every year, the Steve Waugh Foundation conducts a 6-day cycle through NSW, Australia known as The Captain's Ride. It exists to raises money for the 400,000 Australian children affected by Rare Diseases. Steve Waugh and 60 fellow riders travel more than 700km, battling through the struggle those children with Rare Diseases face every day. The trouble is, the children with Rare Diseases were unable to take part in the ride. Until now. Introducing the world's first Riderless Bike A fully autonomous children's bicycle that followed the peloton of the Captain's Ride. The bike streamed a live feed of the ride from the seat of the bike through a 360 camera; allowing children with Rare Diseases and the public to watch the ride unfold live. People could also sponsor the bike for a part of the ride, and were notified by email as the bike passed through their section. Agency: Havas
PRODUCTION COMPANY: FINCH Related |
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