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Direct Marketing
King jouet: The wrapping paper coupon
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As a retailer, we’ve often made discount sales promotion. And it normally dont look pretty. But at King jouet, as a toy retailer, we decided to put a little bit more of fun in it. Introducing The wrapping paper couponWe’ve created an entier scene with more than 200 characters, that children have to explore to find the hidden discount : our logo, the Lion. The wrapping paper coupon has the same dimensions as a regular one.We’ve placed the Lion away from the cutting area. This wrapping paper was implemented in all our shops, giving our costumers a chance to join the search. Because with King jouet the gift is not only on the inside.Agency: Havas, Paris
Alban Penicaut |
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