Interactive ad: Motorola: Shattered Stories

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To introduce the DROID Turbo 2 with the world's first shatterproof screen,VML brought the emojis inside people's phones to life with 3-D animations puppeteered in real-time and let the emojis speak for themselves about the catastrophic situation, asking the phone owners to make the switch to shatterproof. By using the emojis inside people’s phones, we connected the characters people use to Tweet their stories about the shattered screens with our personalized responses. For the first time, the emojis expressed feelings of their own.

Category Telecommunications
Client Motorola
Agency VML
Country United States of America
Uploaded 25 April, 2017

Other credits

Debbi Vandeven VML Global Chief Creative Officer

Mike Wente VML Chief Creative Officer, North America

Josh McGuire VML Group Creative Director

Harsh Kapadia VML Creative Director

Raihana Halim VML Senior Art Director

Justine Cotter VML Senior Copywriter

Kolby Slocum VML Executive Producer

Vicky Trinh VML Senior Project Manager

Tarini Shrikhande VML Senior Planner

Madeline Nies VML Content Strategy Director

Ashley Pryor VML Account Supervisor

Kelli Lane VML Account Director

Matt Killen VML Senior Account manager

God-is Rivera VML Associate Director, Social Media

Kate Wadkins VML Senior Content Strategist

Alyson O’Connell VML Associate Channel Manager

Jenna Rice Motorola Mobility North America Digital engagement consumer lead

Barbara Liss Motorola Mobility Senior Director / Head of North America Marketing

Kyra and Constantin Passion Animation Studios Directors

Debbie Crosscup Passion Animation Studios Executive Producer

Ryan Goodwin-Smith Passion Animation Studios Executive Producer

Ellen Collins Passion Animation Studios Producer

Juliette Stern Passion Animation Studios Producer

Mike Turoff Passion Animation Studios Head of Production

Jason Nicolas Passion Animation Studios Head of CG

Neil Riley Passion Animation Studios VFX Supervisor

Sajjad Amjad Passion Animation Studios Technical Director

Rob Tygner Passion Animation Studios Lead Performer

Motorola: Shattered Stories

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Motorola: Shattered Stories

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