Vegetarianos Magazine: Fig

To advertise the Vegetarianos Magazine, from Editora Europa, a campaign was created to instigates who is a vegetarian and also for those who are not yet adept.
Due to the informative, didactic and enlightening content, the Brazilian magazine is a source of research and information for both.
Translated by the concept: You can always choose, the campaign, totally in all type, plays with words that, changing only one or more letters, completely change the meaning, making the reader understand that being a vegetarian is a matter of choice, not an imposition.