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Navratna Oil: Raahat Raja
Navratna Oil, Emami India's one answer to all things sleeplessness, headaches, bodyaches and exhaustion, has a brand new integrated campaign. The film stars Navratna Oil’'s brand ambassador Amitabh Bachchan as the inimitable #RaahatRaja, his never-seen-before avatar. Always known for its humorous and tongue-in-cheek advertising, the campaign has been created by Leo Burnett Orchard, and directed by Nitesh Tiwari (of Dangal fame). Big B is seen not just starring in the film, but also displaying his dancing and rapping chops in typical 'Nautanki' style setting!
Chief Operating Officer: Mahuya Chaturvedi |
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