Outdoor ad: Geneva Museum of Natural History: Ants by Joyce

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The Museum of natural history of Geneva turns 50.
Because the Museum of Geneva is a place of memories, rainy sundays with the parents, a place to discover and learn, a place where every Genevan been when they were kids,
agency cavalcade asked a class of 5-6 years old to draw ants to promote the anniversary exhibition. The drawings were scanned and scaled to fit the F4 format 8 visuals outdoor posters to create emotional connection with the public and male them remember the kids we are still at heart.