Yates: Watch your prize grow

Spring is a peak period for gardening, and an opportunity for a brand like Yates to be top-of-mind by demonstrating their expertise and shared passion for growing plants.Our target audience were passionate gardening enthusiasts, who love and take pride in their garden and the act of cultivating it.Our aim was to excite our target audience about the onset of Spring and see Yates as their perfect partner in the endeavor of preparing for it, inspiring them to purchase Yates products.Agency:GPY&R, Sydney

The campaign aimed to be a catalyst for growth both in our target audience’s gardens, as well as for Yates’ sales.

The campaign effectively brought to life the proposition, which invited our target audience to – ‘Grow so much more than a garden this Spring’.