IBWomen: Obscene Gap - Extended

Labour Day is celebrated across Europe on 1st of May the perfect opportunity to talk about one hard-hitting campaign: #ObsceneGap done for non-profit organization IBWOMEN by McCann Madrid and highlighting the on-going gender pay-gap across the globe. Male porn actors get paid approximately 30% less than women in the porn industry #OBSCENEGAP is an online spot that sees ironically discuss the absurdity and inequality of their pay difference. This only global industry where this injustice is happening is PORN INDUSTRY!But the majority of women across the world face this injustice and feel this way on a daily basis. In Spain, the average woman gets paid 81 cents for every $1 a man earns for the same job, in Germany 84 cents, in the UK 82 cents, in France 82 cents. The objective of the campaign: #OBSCENEGAP will actively encourage companies to publish their employee salaries gender gap. With the pay gap not due to close until at least 2152 (according to the World Economic Forum’s "Global Gender Gap 2016" report) IBWOMEN has launched a petition via www.change.org requesting signatures of support for this numbers to be publically available.