Babybel: Wax Sculpture: Kangaroo

BabyBel is a unique and peculiar product.Very recognizable, with a memorable design and colors.Eating a BabyBel has been turning into a ritual.First of all, you unwrap the red wax pack, then you extract the cheese ball and finally you eat it.But there is more.The red wax is something people are used to play with.A trend we decided to follow talking about the product from the most playful point of view. Agency: Leo Burnett Beirut