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New Balance: My Future Self
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Creative agency BMB has launched a social, digital and experiential campaign for New Balance, having replaced Adidas as the England and Wales Cricket Board (ECB) kit sponsor.'My Future Self' breaks on 2 May and runs for six months. It includes editorial and Video on Demand (VOD) elements, with the agency’s brief being to activate New Balance’s global campaign to increase brand consideration in the UK.
Executive Digital Director: Ben Lunt Related |
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