TV ad: Adobe Creative Cloud: Hovering Art Director

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Recognising the dynamic between hard-pressed designers and their indecisive art directors, ACHTUNG! mcgarrybowen and Adobe are launching a competition to win the Hovering Art Director action figure. This highly recognisable character promotes the benefits of Adobe Stock, the stock-integrated service for Creative Cloud that can make designers' workflow easier. Walk into any creative agency and you’ll see a limited-edition vinyl toy or two. Now designers are getting the chance to win their very own desktop critic by submitting their favourite'hover' lines. This one comes complete with motion-activated feedback and the kind of pensive look only mastered by a true hovering art director. Sytsma admits: "Yes, HAD is basically a collection of all the art directors we’ve ever worked with before." Adobe will be awarding action figures to the most original entries on their website judged, of course, by a team of real-life hovering art directors.