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Web Film
CERTIFICATION IN GENDER EQUALITY: DAUGHTER
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This May, Victoria147, launches a campaign inspired on the vision of its founder, Ana Victoria García, which focuses on the thousands of working women, in order to sensitize companies to make a commitment and reinvent themselves.
The purpose of the spot is to reflect the experience of millions of women, in their roles as mothers, sisters, professionals and daughters, who continuously try to reach a balance between adapting to the pre-established conditions and their desire to have a personal life as satisfactory as their professional one. Also to foster companies and individuals to raise awareness and join the cause of reinventing the labor practices. Because, redesigning the world is everybody's task.Agency: FCB Mexico
Executive producer: Mauricio Francini |
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