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There was a shocking event about the Alien saga and the upcoming release film Alien: Covenant, which began with the celebration of Alien Day. Experiences that integrate technology, … read morestaging and Alien culture.
The event was held on Wednesday, April 26 in of Abasto Shopping, with the press, influencers, and fans through a social network giveaway.
20th Century Fox together with 5SEIS agency presented a quarantine dome, as a cave. In the dark and mysterious interior, there are eggs and an Alien that surprises visitors.
The Alien Detector: An Aliens detector scanner, a development of Weyland Yutani Corp, which warns if the participant carries an Alien in his body. Maybe a Chestburster will come out of his chest! The performance of each participant was recorded and sent in GIF format and shared on social media.
Meet Walter®, a synthetic with AMD Ryzen processing power. AMD is the official supplier of artificial intelligence on Ridley Scott's Alien: Covenant. Along with this line, through various technological tests, the user can create his own Walter® synthetic according to his personality. Thanks to NFC technology, your Walter® configuration will be complete by physically locating the AMD Ryzen chip.
Exhibition of original license figures by Knowhere Collectibles. Queen Alien, limited edition books, statuettes of various sizes with a great level of detail. In addition, themed drinks were served on a pop-up bar.
Hundreds of people were part of the experience and entered the Alien universe.
The installation was present for 4 days for fans and the general public, between Thursday 27th to Sunday 30th April 2017.
Alien: Covenant premieres on May 18, 2017, in Argentina.
read less...Advertiser: 20th Century Fox Argentina
Product: Alien Covenant
Dates: April 26-30, 2017
Location: Abasto Shopping
For 20th Century Fox Argentina:
Martin Zambonini - Regional Digital Manager / Marketing Director
Cecilia Bianchini - Senior Publicity Manager
Valeria Rimoldi - Advertising & Promotion Manager
Florence Berti - Marketing Coordinator
For AMD: Nicolas Canovas, Juan Sturla
For Abasto Shopping: Romina Castro Peña, Maria Victoria Moreno
For Knowhere Collectibles: Franco Celentano
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